IOWA CD PACKS ANTI-SMOKING MESSAGE

On the heels of a very successful music CD created as part of the award-winning Target Market campaign for the Minnesota Dept. of Health, SRO is currently producing a similar anti-smoking compilation for the State of Iowa. Featuring local unsigned talent, the CD will be part of a big youth awareness campaign that also includes a teen summit and concert this summer - along with additional media support and events. The initial response for this program has been overwhelming.

"We've created and produced a surefire way to get a very important message to the youth of America", said Howard Kessler, Executive Vice President of SRO. "I'm thrilled to be working with the people at Zimmerman, Laurent, & Richardson and the Iowa Dept. of Health. This will continue our quest to help expose local talent and empower young adults.".